About

A builder's story.

Decades of ideas, meet a brand-new set of tools. Here's the short version, and the long one.

The longer version

I'm Andre. I was born in Rio de Janeiro in 1968, moved to New York in 2001, and then down to Fort Lauderdale in 2021, as part of the Big Covid Migration. At 58, I'm building more than I ever have.

I spent decades learning how things actually get made: how products come together, what people really buy, and how much harder it is to turn an idea into something real than it looks from the outside.

Then the tools changed. AI gave me something I never had before: the ability to build the thing myself. Websites, apps, products, brands, experiments. I don't have a computer-science degree and I'm not a career coder. I don't need to be. I can have an idea in the morning and something real enough to test by the afternoon.

Not everything works. Some things get abandoned, some get rebuilt, some turn into something I didn't expect. But I make them.

That's what this site is: not a wall of grand successes, but what happens when decades of experience meet a new set of tools and you stop waiting for someone else to build what's in your head.

You don't need to be 25. You don't need permission. You need an idea and the stubbornness to keep making things until one of them works.

Have an idea, even a half-formed one? That's my favorite place to begin.

Let's talk